As part of its grand reopening, Vans is set to introduce an exclusive selection of footwear and apparel, highlighted by the highly anticipated limited edition Vans Philippines City Tee. This tee, a nod to local culture and creativity, will be available starting October 1, 2024, making it a must-have for fans and collectors alike.
Vans Philippines COO, Ms. Tina Marie Ortiz, expresses excitement about the brand’s renewed presence in Cebu. “As Cebu continues its rapid economic rise, we’re thrilled to be at the forefront of this momentum,” she shares. “With the holiday season upon us, we’re giving our customers a sneak peek into the future of Vans in the country.”
This store will feature the all-new Vans Premium line, a collection that redefines comfort without compromising on style. Available exclusively at Ayala Center Cebu and Vans Glorietta in Manila, the Premium Classics collection has been re-engineered to enhance comfort with anti-fatigue Sola Foam insoles. This innovative design retains the timeless silhouettes that Vans is famous for, while ensuring a modern fit for today’s consumers.
In addition to the Premium line, the store will showcase Vans’ most innovative all-terrain shoe to date—the MTE Crosspath. This shoe merges style with functionality, catering to the adventurous spirit of Vans enthusiasts. For those who love retro-inspired footwear, the beloved Mary Jane Creeper will also make a comeback, along with a variety of revamped classic styles, all exclusively available at this flagship store.
The reopening at Ayala Center Cebu also marks a significant milestone for Vans, celebrating its 15th anniversary in the Philippines. To commemorate this occasion, the limited edition City Tee will launch at this location before expanding to select stores nationwide. This exclusive apparel line reinforces Vans’ commitment to offering unique, culturally resonant products to the local market.
Ortiz emphasizes that the reopening is just the beginning of exciting developments. “Everything we’re rolling out now is just a prelude of what’s to come,” she notes. “Cebuanos will be the first to experience these limited-edition drops—an early holiday treat from us to our loyal customers.”
In addition to the flagship store, Vans continues to maintain a strong presence in Cebu with its other branch in SM Seaside City Cebu. Both locations offer a variety of Vans footwear and apparel, ensuring that fans of the brand have easy access to their favorite products.
The reopening of Vans at Ayala Center Cebu is more than just a retail event; it’s a celebration of the brand’s legacy and its future in the Philippines. With exclusive products, a commitment to local culture, and a fresh retail experience, Vans is poised to continue inspiring and empowering the Cebuano community and beyond.
Don’t miss out on this exciting opportunity to explore Vans’ most premier line and be part of a legacy that embodies the youthful spirit of freedom and creativity. Whether you’re a long-time fan or new to the brand, there’s something for everyone at Vans Ayala Center Cebu.
