GCash’s newest feature is the latest innovation to underscore the fintech giant’s commitment to sustainability. In 2019, GCash commissioned the China Beijing Environmental Exchange to compute carbon emissions of manual transactions converted to digital ones. The Green Transaction Alerts make use of the same computations and metrics, allowing users to see their reductions in carbon emissions by transacting digitally. The reductions in carbon emissions are realized when users forgo the consumption of paper and plastic or the use of electricity and transportation when they do their manual transactions.
“Sustainability is embedded in the way GCash conducts its business, and we’ve provided
ways for our users to see how their actions on the app also contribute to environment-
friendly actions that ultimately protect our planet and contribute to a greener future,” stated CJ Alegre, GCash Sustainability Head.
The Green Transaction Alerts complement other in-app sustainability features of GCash,
including the award-winning GForest, which allows users to contribute to reforestation efforts through gamification. As of 2024, a total of 2.7 million trees have been planted by GCash, resulting from users’ digital transactions.
“We continue to look for ways to become an even more sustainable company, and more
importantly, to provide avenues for Filipinos to take action for the planet – and this is only the beginning as will gradually make these alerts available for other transactions in the coming months. Combining the power of tech with innovation and creativity, we hope this will form a habit for Filipinos to consciously act towards creating a positive impact with every simple digital transaction they make,” added Alegre.
