The ROOTED campaign provides passengers and airport users a creative and immersive experience deeply rooted in the local identity, offering a unique journey through the diverse and vibrant Filipino culture, MCIA explains in its press release.
MCIA kicked off its weekly performances dubbed Glee Hour in May. Every Wednesday to Saturday, local talents serenade passengers in Terminals 1 and 2, creating a melodious ambiance filled with music and entertainment.
To celebrate Independence Day, MCIA unveiled on June 9, 2023, its first-ever airport art exhibit, “Mga Pamalandong sa Kagawasan” (Stories of Independence).
The exhibit features a collection of paintings by Cebuano Artists from the renowned artist group known as the Friday Group Sessionistas (FGS). These artworks explore the concept of freedom, reflecting the multifaceted dimensions of universal human aspirations. It is open for viewing until July 8, 2023, and displayed in Terminals 1 and 2.
“We are thrilled to present ROOTED as an initiative that allows us to connect our passengers with the rich culture and heritage of Cebu,” said Athanasios Titonis, AIC CEO assigned to MCIA.
“Through engaging in-terminal events like Glee Hour and the first airport art exhibit, we want to provide an immersive and memorable experience for our passengers through the rich culture and heritage of Cebu and the Philippines,” Titonis said. “ROOTED is just one of the testaments to our commitment to providing an exceptional travel experience that goes beyond traditional airport services.”
MCIA will unveil a series of upcoming ROOTED events featuring a diverse array of performances, exhibits, installations and other showcases of local talents and culture through partnerships with different creative and cultural groups in Cebu. These initiatives will continue to highlight the unique spirit and vibrant traditions of Cebu.
Passengers and visitors are invited to stay tuned for further announcements and updates on upcoming ROOTED events. For more information and to stay connected, visit Mactan-Cebu International Airport’s official website and social media channels.